To:                   Heather ********

From:               Jim Caddell

Date:  Thursday, July 08, 2010

 

Dear Heather,

 

Here is your July massage newsletter.

 

Your appointment status:

 

 

Your last appointment was Tuesday, June 15, 2010. Your next appointment is scheduled for Wednesday, July 28, 2010 from 5:00 PM to 6:30 PM at My Office. You are eligible for a $10 discount because you are on a regular appointment schedule.

 

 

I hope to see you soon.

 

Jim

 


The Tranquility Times

July Goings On:

*      July 1 is Canada Day (formerly Dominion Day)

*      July 4 is Independence Day, and the day I got back to Dallas after a two week trip to the west coast. I missed y’all!

*      What is it about July that makes the world so patriotic? Whatever the reason, I’m offering $10 off to vets this month. See the Coupons for details.

*      Independence Day in Somalia, July 1

*      Independence Day in Belarus July 3

*      Recognized Independence Day in the Philippines July 4

*      Independence Day in Venezuela, July 5

*      Independence Day in Algeria July 5

*      Independence Day in Argentina July 9

*      Independence Day in Bahamas July 10

*      12th July (Battle of the Boyne) and (Orangemen's Day) in Northern Ireland.

*      Bastille Day July 14, the start of the French revolution.

*      Independence Day in Colombia July 20

*      Independence Day in Belgium, July 21

*      Revolution Day in Egypt July 23

*      Constitution Day (Occupation Day) in Puerto Rico July 25

*      Independence Day in Maldives July 26

*      Independence Day in Peru July 28

*      Independence Day in Vanuatu, July 30

*      July 14 is also National Nude Day. And if you’re going to be naked anyway, what better time to get a massage?  J

*      July 18-24 is EveryBody Deserves a Massage Week, sponsored by ABMP, Associated Bodywork and Massage Professionals. I’m offering $15 off on any gift certificate so that every body can have a massage! Start your Christmas shopping early! See the Coupons for details.

 

Trip to Esalen

Esalen Massage is best done on the cliffs at Big Sur. I just returned from a week-long massage workshop and retreat at The Esalen Institute, at Big Sur, California. Esalen has a unique way of approaching massage.

 

Esalen massage is everything that a typical Dallas massage is not. Esalen is warm and nurturing rather than clinical. It is calm, still, and seldom vigorous. Esalen is always gentle, never painful. Esalen massage seeks to soothe the spirit while relaxing the body.

 

Massage recipients often hold their bodies rigid on the table. If I lift an arm or a leg, it remains raised when I attempt to lower it. If I move a limb, the client unconsciously assists the movement. If I were to rock a limb in a steady rhythm, it might even continue to rock long after I had moved on. We call these involuntary motions “holding patterns.” We have all experienced them, and we all know how difficult it can be to simply let go and allow our bodies to relax.

 

Esalen massage seeks not to “fix” your body, but to release these holding patterns, thus allowing deep relaxation and giving your body a chance to heal on its own. By combining Esalen style with therapeutic Swedish, Deep Tissue, and Trigger Point massage, we achieve a powerful combination of deep relaxation and deep myotherapy that allows your body to heal naturally.

 

Esalen massage is not so much a technique as an attitude. The emphasis is on the quality of touch, clarity of focus, and approaching the human body with warmth, reverence, empathy, and respect. There is less professional distance between the client and therapist: no starched uniforms, minimal draping, and even the terms “client” and “therapist” have been replaced by “Giver” and “Receiver.” At Esalen, the therapist does not perform a massage on a client; the Giver and Receiver work together to accomplish the massage.

 

The techniques used in Esalen massage are too varied to review here, but there are some techniques that stand out, and I’m sure you have noticed them in my style.

 

*      Slow, slow, slow: Esalen massage is slow. Sometimes it looks like the Giver is doing nothing at all, when he is gently treating several muscles at once.

*      The Long Strokes:  Swedish massage treats one body part at a time. When the therapist is done with that part, he goes on to the next part, and before long you start to feel like a collection of parts. Esalen massage uses long strokes, generally passing at least two joints, sometimes flowing from the foot to the shoulder and back down the arm. This helps the massage feel more continuous and integrated. To perform the long strokes smoothly,  the Giver must keep his feet moving, whereas Swedish therapists tend to stand still while working.

*      Pauses: The Giver pauses for three breaths or more to allow the receiver’s mind and muscles to assimilate the bodywork. The Receiver will often sink into a deep state of relaxation during these pauses.

*      Three-dimensional work: arms, legs, abs, neck, and head are surrounded by hands rather than just receiving pressure from one direction. Limbs are cradled and nurtured.

*      Contact: In Swedish massage, therapists usually just grab a body part and start working. Esalen places great importance on how a Giver approaches the Receiver’s body. First contact is slow and gentle, allowing the Receiver to gently make the mental transition between “not being touched” and “being touched by someone.” This is particularly important in American society, where we place great importance on who is allowed to touch us and when. Once contact is made, the Giver pauses to assess and mentally “tune in” to the Receiver’s breathing and heartbeat before beginning the massage. The Giver maintains contact throughout the massage, and when the massage is complete the Giver breaks contact as gently as he first made contact. My clients often tell me they can’t tell when I have removed my hands from their bodies.

*      Presence: I think my teacher was channeling Yoda as he scolded young Luke Skywalker: “Always on the future your mind is! Never on where you are. What you are doing!” Esalen massage calls for a Jedi-like clarity of focus, with the Giver’s attention on the Receiver’s mental and physical state.  The Giver should not be thinking about what to fix for dinner, or the weekend’s party, or even carrying on a conversation. When such thoughts intrude, the giver gently pushes them aside and returns his focus to the Receiver.  This is the same technique used in many meditation practices, so it is not surprising that I often find myself more relaxed and energized after giving a massage.

*      Awareness: The Receiver’s mental and physical state can be revealed to some extent by heartbeat, breathing, muscle tension and tone, warmth, small vocalizations, and other subtle cues. The Receiver must remain aware of these cues and react to them to maintain the proper quality of touch.

*      Breath: The Giver must also be aware of his own breath. It helps to retain focus and calm. I like to breathe out on the outward strokes and in on the inward strokes. This helps to set an appropriately slow pace, and it keeps me oxygenated, mentally calm, and physically cool.

*      Movement: Esalen massage is like a dance, with slow, graceful movement. Our workshop used Tai Chi, dance, yoga, and body awareness exercises to reawaken our sense of movement. We must always use the proper working postures to prevent injury to ourselves as well as to provide steady pressure and quality touch.

*      Silence:  Esalen massage is performed with a minimum of conversation. Rather than music, the natural sound of the ocean crashing on the rocks below provides a dreamy, tranquil tempo. I can’t bring you the ocean, but this is why I often use the sound of waves in my treatment room.

*      Draping: Back in the ‘60s and ‘70s Esalen massage was often performed with both giver and receiver nude, but that was a more innocent time. Now the giver is fully dressed and the receiver is draped with a towel or sarong, which still allows easy access for those long, slow, full-body strokes.  I keep bath towels handy if my Receiver wants to try towel draping, but my default technique for Texas is a full sheet drape. A full drape is a little more time-consuming than a towel, but it often provides more warmth and security than a towel, and it can still be folded to provide the required access for long strokes. I do allow the Receiver to be undraped if it feels more comfortable.

*      Energy: Many of Esalen’s teachings deal with energy work, but I do not bring metaphysics into my sessions. You won’t catch me combing your energy field or balancing your chakras. (And so far no one has complained of a tangled aura or unbalanced chakras!) I’m still not convinced that chi exists, and yet people tell me I have good energy. I take this to mean that they recognize my attitude of respect, love, empathy, and confidence.

 

Some of the therapists I met at Esalen return every year for this workshop/retreat. I wish I could afford to do that, because every time I go I believe that I return a better massage therapist. I seldom have the opportunity to give a straight Esalen style massage. I generally have a treatment plan, with a specific set of problems to address before the session ends, whereas Esalen massage is intuitive and unstructured. Still, I strive to bring a little taste of Esalen to Texas with each Tranquility Time massage. That has always been my goal.

 

Esalen is what puts the “Tranquility” in Tranquility Time.

 

Pictures

 

If you are curious, you can see photos of The Esalen Institute here on my FaceBook page.

 

Photos from our Seattle trip are on this other FaceBook page.

Summer Supplemental Newsletter

*      A special full-color Summer Supplement is still available HERE as a PDF file.

Get Adobe Reader

 

There are some good articles in this issue:

·         Healthy Aging and Your Skin: Trends and Treatments for Baby Boomers

·         Lavender: An Essential Oil for Fundamental Health

·         The Art of Aromatherapy: Essential Oils Provide Healing and Balance

Jim Shortage Continues

The Jim shortage will continue next month, since I will be out of town from August 26 to September 8.

Food Drive!

For the last several months I’ve offered discount up to $20 with your donations to the North Texas Food Bank. This month I’m upping the ante!

 

The David M. Crowley Foundation will match every dollar you donate to NTFB, up to a limit of $50,000. Business-wise, I’m just a little guy, and I can’t afford to do that, but I will match every dollar that you donate to NTFB up to $20 for each massage appointment. Just bring your donation receipt to your appointment, and your $20 donation is effectively a $60 donation. Or donate $50 and NTFB will really get $120 ($50 + $50 + $20). Or donate $100 and they will get $220. ($100 + $100 + $20). See the Coupons for details.

 

NTFB is a lean, efficient organization that gets the food where it will do the most good. Don’t kid yourself: people are hungry right here in our community, and we are in a position to do something about it.

 

For more information on the David M. Crowley Foundation’s generous gift, please read on:

 

 

   

I have some great news!

The David M. Crowley Foundation has issued a generous matching gift challenge of $50,000 to help feed hungry North Texans this summer. This means that every dollar you give from now until August 30 will be doubled until we reach a match total of $100,000!

Every year at this time, we experience a drop in donations - but the need for food remains critically high. Kids who depend on their schools' free or reduced-price meals as their regular source of food during the school year are at a serious risk of going hungry now that summer is here.

You can help! Right now, any gift you give to the North Texas Food Bank will be matched, dollar for dollar - up to $50,000. That's a total of $100,000 that can be used to feed hungry families, children and seniors!

Will you be a part of this special matching gift challenge by making a gift today? Please don't wait - we need to hear from you by August 30!

With your support, we can provide hungry North Texans with access to the food they need all summer long. Thank you for your partnership!

 

Sincerely,

Jan Pruitt
President & CEO

  

 

New Stuff!

Immerse your hands and/or feet into a warm paraffin bath that will rejuvenate tired, sore muscles and joints while stimulating circulation. This treatment deeply hydrates the skin while delivering fast, drug-free relief from pain. Great for those who suffer with arthritis.

 

Hands $10; feet $15

Free Stuff!

Here’s a reminder about all the free stuff that’s available with your massage.  Just ask for it!

My Client Loyalty Program: 6 Ways to Save

And these days, who doesn’t want to save money? Read all about it by clicking here.

 

Note: the discounts described in this program are currently scheduled to end on December 31 of 2010, although if we are still fighting a recession at that time they might be extended. After July 30, 2010, discounts will only apply to appointments during “office hours:” before 6pm Monday through Friday and before 1pm on Saturday. So please take advantage of these discounts while you can!

July Coupons

*      July’s money-saving coupons are at Coupons.TranquilityTime.com

¨      EveryBody Deserves a Massage Week: $15 off all gift certificates the week of July 18 to 24 only. Order by phone or in person to receive the discount; the gift certificate sales website is not programmed for that.

¨      Hero’s Discount, as a “thank you” to our men and women in uniform. $10 off for vets.

¨      Up to $20 matching funds for your donation to the North Texas Food Bank. Your entire donation will also be matched by the David M. Crowley Foundation.

¨      $10 off for new clients. (But none of you are new clients, so you get $10 off if a new client drops your name. Tell ‘em to say “Heather sent me!” and I’ll make a note in your file. That’s all part of the client loyalty program.)

*      Note: most coupons have restrictions. See the conditions printed in red at the bottom for specific information.

Thanks!

Thanks for being a loyal client and continuing to subscribe to the newsletter.

 

 

Best wishes,

 

Jim

 


 

 

Links and Contact Information

 

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James G. Caddell, LMT, LMTI, NCTMB,
dba Tranquility Time Massage Therapy
1131 Rockingham Drive, Suite 218
Richardson, TX 75080


www.TranquilityTime.comJim@TranquilityTime.com

Call 214-395-8000
for your appointment.

MT101344


You have received this newsletter because you requested it on a client intake form, from my website, or by email. If you no longer wish to receive the monthly Tranquility Times newsletter, please send me an email to let me know, and I will remove your name from the list post haste!  -- Jim